Publisher Email

Marketing Publisher Email

Congratulations, you've just added the #1 application on the Internet to your site! Follow these setup and promotional tips to get the most out of your new Publisher Mail service. You will increase signups and traffic!

I. Set Up for Success

• Customization
• Promotional Signature

II. Promotional Ideas for Your Site

• Positioning
• Graphics
• Highlight Features and Benefits

III. Additional Promotional Ideas

• Use the Service
• Banners
  
• Emails
  
• Newsletters

I. Set Up for Succes

Customization
Customize your Publisher Mail service so that it matches your site exactly. By using your site's logo, font, colors, and theme, your email service will look like you built it! You can customize your service anytime in the Control Center.

Promotional Signature
Publisher Mail puts you in charge of the standard signature that is appended to each outgoing message. Take advantage of this free promotional space to let potential users know about your site and email service!

We recommend using two lines (no more than 40 characters in length). Center your URL on the second line to give potential users a quick way to connect to your site.

Examples:
Get YourName@YourDomain Email for Free!
---------- www.YourDomain.com -----------

Open a Free Personalized Email Account Today!
---------- www.YourDomain.com -----------

Access your email from anywhere in the world!
---------- www.YourDomain.com -----------

II. Promotional Ideas for Your Site

Positioning
Your users will want an email address @YourDomain.com, so make sure they can sign up and log in easily.

Add the login/password box to your home page above the fold so the service is obvious and easily accessible. This encourages new users to sign up, and existing users will bookmark your home page instead of the login page.

Give visitors more places to sign up or log in, by displaying links to "Free Email" throughout your site. Add links to navigation bars, the bottom of each page, and in your site map.

Graphics
Graphics, especially animated images that flash quickly, capture the attention of your users.

Highlight Features and Benefits
Highlight the features and benefits to encourage new users to sign up. Below is a list you could use to promote the service, on your home page or in your promotional signature:

• Free - Our email is 100% free
  
• Private - Your email is web-based and password-protected so it is completely secure.
  
• Globally Accessible - Send and receive email from any computer with any browser from anywhere in the world, even if you change ISPs.
  
• Permanent - Your account and email address are yours forever.
  
• Spam-Free - Uses the latest technology to block spam before it reaches your Inbox.
  
• Personalized - Choose your own personal email address.
  
• Versatile - Email service includes attachment capabilities so you can send images, photos, or documents.
  
• Custom Filters - Filters can be customized to allow you to control all incoming mail.
  
• Folders - Folders allow for quick email organization.
  
• Address Book and Calendar - Service includes an easy-to-use address book and calendar to help keep you in touch with family, and up to date with your events.
  
• HTML Mail - Messages can be sent using HTML or normal text.
  
• Stationery - Choose from a variety of stationery to customize your messages.
  
• Personal Signature - Create and personalize a signature to be included at the end of each email message you send.
  
• POP Mail Retrieval - Retrieve messages from your POP email accounts, such as work or school. Now you can read them anywhere!
  
• Message Search - Search functionality lets users search the message body, header, or folders for messages containing particular words or phrases.

III. Additional Promotional Ideas

Use the Service
Use your @YourDomain.com email service for all of your email needs. Assign an email account to each person who works with you to advertise your domain, and integrate your Web mail system with your POP mail system by forwarding your web-based accounts to your local POP mail server.

Banners
Use banners to advertise your email offering. Design a series of banners that publicize your free email @YourDomain.com and promote the benefits of the service. Buy or exchange ad space to get the message out and also run them on your own site.

Emails
Send emails to announce your new service to your current customers and regular visitors. Build your own opt-in email list of new customers who have asked to be contacted via email. Also, decide who your ideal site visitor is, and buy an opt-in list for that target audience.

Newsletters
Newsletters are a proven way to drive traffic to your site. Create a newsletter in-house, and send it to your customers, tradeshow leads, or prospects. Focus each newsletter on your site, product, market, or service, and advertise the benefits of your web-based email offering. Buy a section in a 3rd party opt-in newsletter that is sent to your target audience.